City of Smyrna
NEXT YEAR BUDGET DETAIL REPORT
Report generated: 04/21/2023 12:00
User: loneal
Program ID: bgnyrpts
Page 5
PROJECTION: 2024 FY2024 Operating Budget
ACCOUNTS FOR:
HOTEL / MOTEL TAX VENDOR QUANTITY UNIT COST 2024 PROPOSED
Marietta Daily Journal - annual ad sets 4.00 1,100.00 4,400.00
with opportunity for special placements
for local reach.
Co-op Ad with Travel & Tourism in Cobb 1.00 1,500.00 1,500.00
Chamber of Commerce Insights
publication - ad is currently covering
Food Truck Tuesday as a regional
strength event for economic/tourism
draw.
LocaliQ (previously known as 12.00 2,250.00 27,000.00
ReachLocal) - discounted placement for
online adds - for major events,
economic and lifestyle.
Braves Yearbook - annual ad / proximity 1.00 2,500.00 2,500.00
/ representation
Georgia Trend - recommending returning 1.00 1,200.00 1,200.00
to full page from 1/2 page down step
from previous budget adjustments.
TOTAL ADVERTISING 74,870.00
523400 PRINTING & BINDING
75561701 523400 - 38,887.32 *
Street Pole Banners - includes 2.00 8,141.16 16,282.32
placements for Market Village &
Riverview Landing (smaller) size /
Spring Rd, Concord Rd and Atlanta Road
(larger size) for Spring through late
Summer and Holiday (accounts for
$16,282.32). Last year's budget
included an additional run for the
150th Birthday. That has been pulled
from this estimate.
Citizens Guide - publication for new 1.00 3,500.00 3,500.00
Council term - mailed with water bills
in January/February.
Have kept in each fiscal year as there
have been increasing changes in Council
seats outside of term spans.
Brand Guide - continue in budget for 1.00 5,000.00 5,000.00
annual updates to Brand guide.
Placeholder for continuing following
Marketing/Branding. May be expanded
beyond Marketing/Branding RFP agreement.
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