the department that drives interest in and enjoyment of the Smyrna Community for residents and first-
time visitors, providing support to economic development objectives, facility/parks rental objectives as
well as other promotional and recreational objectives of the City of Smyrna. Other events managed
and/or delivered by the department include large festivals, a fundraising road race, a summer concert
series, the annual City Birthday Celebration with fireworks now paired with the day-long Culture & Spirit
Festival, as well as other special events of substantial marketing value.
Other activities of the department include, but are not limited to: emergency management team and
weather emergency team duties, tourism representation for the City, film permitting representation,
and various projects as needed. The department provides in-house design, writing and editorial for
various materials produced by the department and many produced by other departments, along with
working with outside designer/video/creative service suppliers, and is the City brand originator and
manager.
Major Goals & Objectives
• Deliver and reinforce image development through brand development/management, brand
guidelines, brand application, brand enforcement and brand adaptation with strategic and
targeted as well as general messaging delivery and guidance through various events and
activities and media (new - where warranted - and existing mainstream), media relations, social
media management/monitoring/delivery, advertising, marketing and printed and produced
materials/media - promoting the City as a viable and thriving business, living and tourism
community (through various and changing ways) with focus on the City's enhanced quality of life
offerings - as a unified brand, instructed and authorized through City of Smyrna Brand Guide and
social media policy.
• Achieve brand compliance by all departments.
• Achieve compliance and enforcement of social media policy across all departments/platforms in
support of unified brand and community appeal and vitality.
• Continue to provide, public relations and media relations guidance and counseling -
manage/direct media relations for the City and provide proactive crisis avoidance and crisis
communications thorough all means necessary.
• Re-establish public relations as a management function city-wide – managed through the
Community Relations Department.
• Ensure proper coordination and promotion of various special strategic and special impactful
tourism/economic development and community events /activities (annual series of approved
events of large scale/promotional value/impact).
• Manage/direct the standards, design, structure (and/or visual presentation/appeal in line with
brand and standards) and deployment of all brand/branded tools and items, marks,
communication, communication materials and citizen web-based services such as the City
website and social media/new media (citizen communication channels).
• Continue and expand successful targeted online paid advertising making use of geo-targeting
tools/services to enhance City image and brand awareness – continuing Facebook and
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