Committee of the Whole Meeting - HR Training Room — Minutes
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6:00 PM City of Smyrna Mayor and Council Meeting 2800 King Street SE Human Resources Training Room Page 6 of 9 Chris Sizemore of INCISIVE presented the following: Proposal for Strategic Communications Presented to the City of Smyrna Who We Are INCISIVE is a strategic communications, marketing, brand and public affairs agency built for moments that require clarity, trust and action. • Clear Thinking – We turn complex issues into clear, actionable communications. • Public-Sector Experience – We understand how civic leadership, media, residents and stakeholders intersect. • Trusted Counsel – We help leaders anticipate questions, manage risk and communicate with confidence. • Purposeful Execution – We simplify complex topics into clear, digestible content that educates, motivates and moves audiences to action. What We Do We Build Clarity, Trust + Connection Our work connects leadership priorities to the audiences who need to understand, trust and act on them. • Strategic Communications & Executive Counsel: Messaging, leadership communications, talking points, Q&As and narrative alignment. • Media Relations & Message Development: Press releases, media advisories, reporter outreach and message preparation. • Public Affairs + Stakeholder Engagement: Resident, civic, partner and community- facing communications. • Reputation, Crisis & Issues Management: Planning and response support for sensitive or high-visibility moments. • Integrated Marketing & Content: Editorial planning, social content, newsletters, campaign messaging and audience engagement. • Brand, Digital & Website Strategy: Brand narrative, visual storytelling, website content structure and digital channel strategy. Why Proactive Communications Matter For a growing city like Smyrna, communications should do more than respond. It should help leaders anticipate questions, build trust and keep residents informed about progress, priorities and decisions that shape the community. • Anticipate – Identify questions, issues and opportunities before they become urgent. • Align – Connect leadership priorities, resident expectations and citywide messaging. • Communicate – Deliver clear, consistent content across channels residents already use. Why INCISIVE We bring the perspective of people who have worked inside government, media, enterprise and agencies. • Local + Regional Understanding: Deep experience across metro Atlanta, Georgia and civic-facing organizations. • High-Stakes Judgement: Experience supporting leaders during moments of scrutiny, change and opportunity. • Integrated Thinking: Strategy, content, media, brand and reputation working together.