the department that drives interest in and enjoyment of the Smyrna Community for residents and first-
time visitors, providing support to economic development objectives, facility/parks rental objectives as
well as other promotional and recreational objectives of the City of Smyrna. Other events managed
and/or delivered by the department include large festivals, a summer concert series, the annual City
Birthday Celebration with fireworks now paired with the day-long Culture & Spirit Festival, as well as
other special events of substantial marketing and tourism value.
Other activities of the department include, but are not limited to, emergency management team and
weather emergency team duties, tourism representation for the City, film permitting representation,
and various projects as needed. The department provides a portion of in-house design, writing and/or
editorial for various materials produced by the department and many produced by other departments,
along with working with outside designer/video/creative service suppliers, and is the City brand
manager.
Major Goals & Objectives
• Deliver and reinforce image development through brand development/management, brand
guidelines, brand application, brand enforcement and brand adaptation with strategic and
targeted as well as general messaging delivery and guidance through various events and
activities and media (new - where warranted - and existing mainstream), media relations, social
media management/monitoring/delivery, advertising, marketing and printed and produced
materials/media - promoting the City as a viable and thriving business, residential and tourism
community (through various and changing ways) with focus on the City's enhanced quality of life
offerings - as a unified brand, instructed and authorized through City of Smyrna Brand Guide and
social media policy.
• Direct brand compliance for all departments.
• Enforce compliance of social media policy across all departments/platforms in support of unified
brand and community appeal and vitality as well as supporting public relations standards.
• Continue to provide, public relations and media relations guidance and counseling -
manage/direct media relations for the City and provide proactive crisis avoidance and crisis
communications thorough all means necessary.
• Promote public relations as a management function city-wide – managed through the
Community Relations Department.
• Ensure proper coordination and promotion of various special strategic and special impactful
tourism/economic development and community events /activities (annual series of approved
events of large scale/promotional value/impact).
• Manage/direct the standards, design, structure (and/or visual presentation/appeal in line with
brand and standards) and deployment of all brand/branded tools and items, marks,
communication, communication materials and citizen web-based services such as the City
website and social media/new media (citizen communication channels).
• Continue successful targeted online paid advertising making use of geo-targeting tools/services
to enhance City image, cultivation of economic resources and brand awareness – continuing
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