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FY2027 adopted budget book — official finance index

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PARKS FACILITIES 
Function 
The Facilities Division of the Parks and Recreation Department is responsible for proper building 
maintenance, event planning, reservations, and private rentals. The division is comprised of a manager 
that performs administrative duties that supports the overall mission of the department to include but 
not limited to staff management, budget administration, goals and objectives, and assuring all facilities 
are clean and safe for use. 
The Facility Event Coordinators (2) are responsible for proper building maintenance as well as pre-event 
consultation, event planning, reservations and post-event follow up for all rentals at the Community 
Center, Brawner Hall, the Taylor-Brawner House, the Reed House and the Taylor-Brawner Park. The 
coordinators maintain effective relationships with clients, vendors and the business community from 
pre-event consultation to post-event follow up.  This position reviews business strategies, policies, fees 
& charges, and makes recommendations for continued rental growth and customer satisfaction. Each 
position manages a staff of approximately 6 attendants to ensure proper building maintenance, event 
services and customer satisfaction. A web-based facility reservation software program is used for 
scheduling the previously mentioned facilities. 
The coordinator markets and advertises the various rental options via printed media, social media and 
online sites as well as attending civic and business association meetings, Cobb Travel & Tourism, Georgia 
Meeting Professionals International, and like opportunities which is vital to increase awareness and use 
of the historic venues. 
Major Goals & Objectives 
• Continue to expand brand awareness for Smyrna’s facility rental spaces by attending business 
and organizational events, exhibiting at trade shows, hosting community events, advertising in 
appropriate magazines/periodicals/online, partnering with suitable businesses, etc.  
• Develop incentive opportunities for potential clients to attract/increase privates rentals. 
• Reserve assigned facilities and aid in the planning and execution of events. 
 
Performance Measures 
• Continue to increase rentals of Smyrna’s historic venues as well as the community center. 
Establish and implement a special event showcase program that promotes the available facilities 
while providing recommended vendors to support private rentals. 
• Establish & promote discount opportunities during non-peak times to attract new clients and 
maximize rentals.  
• Maintain a high level of customer satisfaction based on data from client surveys. 
• Conduct post-event follow up to ensure a high level of customer satisfaction. 
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