Committee of the Whole Meeting - A. MAX BACON CITY HALL, HR TRAINING ROOM — Minutes
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February 27, 2025 6:00 PM City of Smyrna Mayor and Council Meeting 2800 King Street SE Human Resources Training Room Page 5 of 10 Spectrum Tacos La Villa Tortillas Y Mas Tacos The Bunny Hive The Little Cottage The Little Gym of Smyrna Thrive Ortho and Spine Tokyo Sushi & Steakhouse United Distributors Vickery Hardware Viking Alchemist Village Bourbon & Cigar Bar Site Selection • Online site selection tool available for current Smyrna businesses and to any potential business owners wanting to locate in Smyrna that are looking for small- to-mid-size properties • Staff can also assist in personalized searches Placer.ai • Leverages mobile location data to provide market intelligence on any physical place in the U.S. • Used by 4000+ global companies; recently added a product for civic users • Economic Development uses: - Event attendance and economic impact - Maximize Marketing ROI: Use True Trade Area and Visitors By Origin to better understand audiences. Personalize your messaging and use data to strategically target zip codes, drive attendance, and boost marketing ROI. - Operational Insight: Examine demographics, psychographics, and visitor journeys to determine key customer profiles, preferences, and where else your customer shop. - Lease Negotiations: Compare visitation data for store to a property and its tenants. Other Resources Small Business Development Center at Kennesaw State University / University of Georgia • No-cost, confidential business consulting services paired with classes and training programs for established business owners and those starting a business. • Continuing education in a variety of subjects, including: • Loan preparation • Pricing strategies • Financial score-carding • Digital marketing strategy and SEO • Website audit • HR audit • Business plan development • Product development C. COW2025-015 Croy Quarterly Update – Greg Teague / Zach Strickland Zach Strickland, Croy Engineering, provided the following information: