Committee of the Whole Meeting - A. MAX BACON CITY HALL, HR TRAINING ROOM — Minutes
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January 06, 2025 5:00 PM City of Smyrna Mayor and Council Meeting 2800 King Street SE Human Resources Training Room Page 2 of 6 This item will be postponed until the January 16, 2025 Committee of the Whole meeting to allow for the Parks & Recreation Commission to be notified and attend. B. COW2025-004 Review of the Branding Guide – Jennifer Bennett / Andrea Worthy Jennifer Bennett, Community Relations Director presented the following: Graphic Standards: These graphic standards were developed as a method for protecting the graphic brand of the city of Smyrna Georgia. It is important to consult with and follow the enclosed guidelines to maintain the integrity of the brand. If you need any additional information or guidance, please contact: Jennifer Bennett Community Relations Director City of Smyrna 2800 King Street | Smyrna Ga 30080 Phone: (678) 631-5401 jlbennett@smyrnaga.gov Brand Story: Your brand story is the unique narrative of who you are and what makes you special, memorable and sets you apart from everyone else, because it is the story that only you, Smyrna, Georgia can tell. How do you define a place that is at once historic and new, casual and sophisticated, laidback and full of energy? A place where the traditional harmonizes with the cutting edge and growth and preservation go hand in hand. A place that’s minutes away from Atlanta and all its amenities, yet miles away in its own smalltown charm and personality. Is it possible to mutually evoke an urban and rural vibe while acting both sporty and refined? It is when you’ve essentially redefined what a suburb can be. etc. Brand Voice: Your brand voice refers to the overall personality, character and emotional tone the city of Smyrna uses to speak with your audience. It encompasses the attitude behind your words and should be consistent across all communications, including advertising, social media posts, email, newsletters, video scripts, public relations and internal communications. A unified voice in how you talk about yourself will make Smyrna memorable and nurture connections with your audience. More than ever, the power of a strong brand voice is important in setting Smyrna apart. Logo Usage: FULL COLOR LOGO The logo may be represented in full color using either spot color or 4-color process printing techniques. The spot colors are PMS 2279, PMS 2177, and PMS 2180. ONE COLOR LOGO The logo may be represented in a single color using PMS 2180, PMS 2279, PMS 2177, or black in either spot color or 4-color process printing techniques LOGO ON COLOR The contrast must be at least a 2:1 ratio when printing a color version of the logo on a photo or color background. REVERSE LOGO The contrast must be sufficient when reversing the logo on a photo or color background.