COW2025-004 · Review of the Branding Guide – Jennifer Bennett / Andrea Worthy

B. COW2025-004 Review of the Branding Guide – Jennifer Bennett / Andrea Worthy Jennifer Bennett, Community Relations Director presented the following: Graphic Standards: These graphic standards were developed as a method for protecting the graphic brand of the city of Smyrna Georgia. It is important to consult with and follow the enclosed guidelines to maintain the integrity of the brand. If you need any additional information or guidance, please contact: Jennifer Bennett Community Relations Director City of Smyrna 2800 King Street | Smyrna Ga 30080 Phone: (678) 631-5401 jlbennett@smyrnaga.gov Brand Story: Your brand story is the unique narrative of who you are and what makes you special, memorable and sets you apart from everyone else, because it is the story that only you, Smyrna, Georgia can tell. How do you define a place that is at once historic and new, casual and sophisticated, laidback and full of energy? A place where the traditional harmonizes with the cutting edge and growth and preservation go hand in hand. A place that’s minutes away from Atlanta and all its amenities, yet miles away in its own smalltown charm and personality. Is it possible to mutually evoke an urban and rural vibe while acting both sporty and refined? It is when you’ve essentially redefined what a