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(exclusive of boosting) as well as continue to expand use of strategic video pieces through social
media and website as needed.
• Continue to expand and manage graphic design and video production support services through
professional providers vetted by department with final products review and approval by the
Community Relations Director.
• Provide media training for elected officials and key staff as needed.
• Enforce departmental review for approval of all marks and materials (including review of all
advertising, printed and station / signage / kiosk, apparel and other City products) graphics and
text, content, stories, communication channels/content, uniforms as well as marks for
equipment such as vehicles and other image impacts requiring consistency) originating on
departmental as well as higher levels to support quality brand expression, support and
maintenance.
• Continue supporting process of refreshing and updating departmental information and offerings
on City website.
• Continue achieving objectives of refreshed City website and responsible structure of the website
by/for departments through review of and instruction to website manager.
• Enforce unified brand across all digital and communication platforms.
• Continue, and re-establish Community Relations departmental authority in branding
direction/support overseeing practices of overall communication standards.
• Retool tracking media outcomes with service provider platform or platform/tracking service
migration either through media tracking service and/or public relations service provider.
• Expand and/or maintain department role in major projects and City initiatives such as
education, economic development, etc.
Performance Measures
• Strength, relevance and reach of messaging and products
• Clarity, value, relevance, branding appeal (as well as branding and standards matching) and
functionality of website, materials and media and other media services where possible.
• Quality, execution and relevance of events and activities
• City Reputation
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